Busby SEO Test | SEO Blog

Inbound links, or Backlinks, are links on other people’s sites that lead back to your site. They have proven value with search engines, as long as they are placed on a high quality site. “Quality” is defined as being a site with a good search engine reputation, and good, solid content.

You have four basic options for linking:

• Reciprocal Links – Link Trades that you negotiate.
• Directory Links – Links that you request in quality niche directories.
• Article Site Submissions – Links in articles that you submit for distribution through article sites.
• Paid Links – Links on other sites that you pay to get (or barter for).

Each has its advantage and disadvantage, and each has its place in a long term linking strategy.

The first thing to understand about linking is that the traffic you get from the link itself is not the most important traffic. On some sites it can be, but on most, it is not. You may not get more than two or three hits a month off of some links that you get on other sites (they may be higher quality visitors, but there won’t usually be that many). But the search engines may send you an extra 50 or 100 visitors a month because of those links. And that makes it well worth placing them.

found more about backlinks here…